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Opti-Behavior: heatmaps now focus on the pages that matter.
Heatmaps are recorded for posts, pages, products, the home page and the shop. Heatmaps of tag, category, author, date, search and paginated archive pages are archived in the background; archive pages with 100 or more sessions are kept. Visits on every page are still counted. Archived heatmaps stay restorable until you delete them.
Your site received visitors in the last 24 hours, but Heatmap Tracking recorded zero events in that time. This usually means a caching or optimization plugin is stripping or merging the tracking script before it can run — with no visible error.
Opti Behavior: WP-Cron does not appear to be firing on this site. Scheduled background tasks (reports, aggregation, cleanup) are overdue. Low-traffic sites or a misconfigured cron setup are common causes.
Traffic Overview ?What is Traffic Overview?Traffic Overview gives you a complete overview of your website visitor behavior. Track visits, page views, session durations, scroll depth, and more — all in real time.Your central hub for understanding how visitors interact with your website.
Visitors ?What are Visitors?Visitor-number basis: counts unique, non-empty visitor IDs with at least one session in the selected date range. The same spam-exclusion setting used by the dashboard is applied, so this is the reconciliation total for visitor-based widgets.Unique visitors with sessions in the selected range.If 50 unique visitor IDs had sessions today, this shows "50".
0% vs last period
Sessions ?What are Sessions?Session-number basis: counts session rows/visits in the selected date range. One visitor can have multiple sessions, so this can be higher than Visitors.Total visits/sessions, including repeat visits by the same visitor.If you visit a site in the morning and again at night, that's 2 sessions.
0% vs last period
Page Views ?What are Page Views?Pageview-record basis: counts tracked pageview records in the selected date range. Multiple page views can belong to the same session or visitor.Tracked pageview records in the selected range.Reading your homepage, then the about page = 2 page views.
0% vs last period
Avg. Session Time ?What is Average Session Time?Session-number basis: averages session duration across matching sessions in the selected date range. Longer times usually mean your content is interesting!How long people usually stay on your website.3m 45s means most people stay about 3 minutes and 45 seconds.
0% vs last period
Avg. Scroll Depth ?What is Scroll Depth?Pageview/session activity basis: averages tracked scroll-depth records for matching activity in the selected date range. 100% means visitors scrolled to the bottom.How far people scroll down your pages (0% = top, 100% = bottom).75% means most visitors read about three-quarters of your pages.
0% vs last period
Bounce Rate ?What is Bounce Rate?Session-number basis: the percentage of matching sessions that viewed only one page. A lower bounce rate usually means people are exploring more of your site.Share of sessions that leave after one page. Lower is better!40% bounce rate means 4 out of 10 visitors only view one page.
0% vs last period
Live
Real-time Visitors 0?Real-time VisitorsLive visitor-number basis: lists unique active visitors with recent session/page activity. This real-time count is separate from the selected date-range Visitors KPI.Unique active visitors right now.Shows their country, which page they're viewing, and when they arrived.
No active visitors right now
Traffic updates in real-time.
Real-time Visitor Map?Visitor MapLive visitor-number basis: maps unique active visitors by location. This real-time count is separate from the selected date-range Visitors KPI.A world map showing where your visitors are from.
Traffic Overview ?Traffic OverviewSession-number basis by default: shows traffic over time using session/visit counts, with companion visitor and pageview series where available. Compare the session series to the Sessions KPI.A graph showing visits/sessions over time.Peaks in the graph show your busiest days.
Top Engaged Users?Top Engaged UsersVisitor-number basis: lists up to 10 unique visitors from the current Visitors cohort, capped so the row count never exceeds the Visitors KPI. Visitors are ranked by engagement signals such as total session time, sessions, and pages per session.Unique visitors from the Visitors total, ranked by engagement.Someone visiting daily for 10 minutes would be highly engaged.
#
Visitor
Daily Freq
Avg Session
Total Time
Sessions
Pages/Sess
Country
Last Seen
No engaged users for this period
As visitors engage more, you'll see them ranked here.
Top Pages ?Top PagesPageview/session basis: ranks pages by tracked views and related session activity in the selected range, not by unique visitor count. The clock badge shows the average time visitors spend on each page (time on page, falling back to time until the session ended), computed with the same date range and filters as the other metrics.The pages on your website that people visit the most, with the average time spent on each.
No page views yet
Once visitors view pages, you will see them here.
Visitor Activity Heatmap ?Visitor Activity HeatmapSession-number basis: shows when sessions are most active in the selected range. Darker colors mean more session activity, not more unique visitors.Shows busiest days and hours by session activity.Dark squares = lots of visitors, light squares = fewer visitors.
New vs Returning Visitors ?New vs Returning VisitorsVisitor-number basis: compares unique visitors classified by stored visit count in the selected range, not total sessions. Counts should reconcile to the Visitors basis when the same filters are applied.Unique visitors split by new or returning classification.60% new means most visitors are discovering your site for the first time.
No visitor data available
Try broadening the date range or check back later.
Visited Directories ?Visited DirectoriesPageview/session basis: groups tracked page views and related sessions by directory so section totals reconcile with page activity, not unique Visitors.Which directories receive the most page/session activity./blog/ being popular means people love your blog posts!
No directory data available
Try broadening the date range or check back later.
Visitor Authentication ?Visitor AuthenticationVisitor-number basis: counts unique visitors by login/authentication state for the selected date range, not the number of sessions.Unique visitors split by logged-in or guest status.
No visitors data
Visitor and registration data will appear here.
Traffic Classification ?Traffic ClassificationSession-number basis: categorizes matching sessions by traffic source, so totals reconcile with Sessions when the same date range and spam setting are applied.How people found your website."Organic" means they found you through Google or another search engine.
No data available
Try broadening the date range or check back later.
Spam TrafficFlagged sessions
00.0%
of traffic
Bot Traffic ?Bot TrafficSession-number basis: counts sessions classified as bot, automated, spam, or human depending on your traffic settings. Totals reconcile with Sessions when the same filters are applied.Session counts split by human or bot/spam classification.Googlebot visits to add your pages to Google search results.
0 visits↓ 0%
No bot visits detected
Bot visits will appear here when detected.
User Intent ?User IntentSession-number basis: classifies sessions by engagement level using time spent, pages viewed, and interactions. One visitor can contribute more than one classified session.How interested visitors are in your content.High intent visitors are more likely to buy or subscribe!
No data available
Try broadening the date range or check back later.
Referrers?ReferrersSession-number basis: counts sessions by referrer or source. Repeat visits from the same visitor are counted as separate sessions.Other websites that link people to your site.If Facebook is listed, people clicked a link on Facebook to reach you.
No referrer data available
Try broadening the date range or check back later.
Countries?CountriesSession-number basis: counts matching sessions by visitor country within the selected range, so repeat visits can contribute multiple country counts.Which countries your visitors live in.
Loading countries...
Browsers?BrowsersSession-number basis: counts sessions by browser in the selected range. A returning visitor using the same browser can contribute multiple sessions.What programs people use to visit your website.If 60% use Chrome, make sure your site looks great in Chrome!
No browser data available
Try broadening the date range or check back later.
Device Types?Device TypesSession-number basis: counts sessions by device type in the selected range, not unique visitors.Whether people visit from phones, tablets, or computers.
Operating Systems?Operating SystemsSession-number basis: counts sessions by operating system in the selected range, not unique visitors.The type of computer or phone system your visitors have.
Screen Resolution?Screen ResolutionSession-number basis: counts sessions by screen resolution in the selected range, not unique visitors.How big or small your visitors' screens are.1920x1080 is a common computer screen size.
Session expired
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